Lubbock's Social Club for Young Professionals
Where wine, friendship, and community meet.
What is Caprock Connect?
Caprock Connect is Lubbock's wine and social club for young professionals. Our mission is to bring together the next generation of leaders through curated wine experiences, social gatherings, and community events.
In partnership with McPherson Cellars, Caprock Connect is both a social club and a wine club—connecting you to the best of Lubbock's people and pours.
Why Join?
Curated Wine Experiences
Enjoy exclusive tastings, vineyard tours, and wine education events.
Real Connections, Not Just Networking
Build authentic friendships and professional relationships.
Exclusive Events & Local Partnerships
Access members-only socials, pop-ups, and collaborations with Lubbock's best.
Give Back Through Philanthropy
Support local causes and make a positive impact in our community.
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Member Rewards Program
The more you engage, the more you earn! Collect points just by being an active member and redeem them for exclusive perks.
Ways to Earn Points
🎉
Attend Events
50 pts
Check in at any Caprock Connect event
🍷
Wine Purchases
1 pt/$1
Earn on your monthly wine allocation
🥂
Use Your Benefits
10 pts
Each time you enjoy a complimentary tasting
👥
Refer Friends
500 pts
When your referral becomes a member
Redeem For Exclusive Rewards
Extra Tastings
150 pts
Branded Merch
600+ pts
Free Wine Bottles
1,000 pts
VIP Experiences
2,500+ pts
Plus branded hoodies, gift baskets, private tastings, winemaker dinners, and more!
🎁Active members earn 25 bonus points every month, plus 200 points on your membership anniversary!
Latest Newsletter
Stay up to date with the latest news, events, and stories from Caprock Connect.
🥂 New Venue Alert — Wine & Mingle at Portofino | April 9th
New spot, same crew — join us at Portofino on April 9th
Read More →🎲 Game Night at McPherson Cellars — March 19th
We're keeping it simple this month — Game Night at McPherson Cellars on March 19th from 6:30 to 8:30 PM.
Read More →Subscribe to Our Newsletter
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Ready to Connect?
Join today and unlock unlimited events, wine discounts, and a community of amazing people!
Questions? Contact us